We believe every marketing strategy should be designed to actively steal consumers.
You can not create a great product and just hope consumers will notice you.
You can not expect consumers to take the time to figure out why they should consider buying you. Consumers have found a solution to their problem and you are not it.
Consumers just don’t know any better.

That is your fault.
That is your problem.

You have to force consumers to notice you.
You have to create the dissonance with their current product.
You have to create the impetus for them to switch to your product.
You have to hijack consumers from the competition.

Hijacking gets you customers.
Passivity gets you broke.

We are experts at hijacking consumers.